青青在线香蕉国产精品

　　顾客一般不会主动给好评，但是一定会主动给差评。如同木桶效应，你可以没有长板，但是一定不能有短板。

　　Customers generally do not give positive reviews proactively, but they will definitely give negative reviews proactively. Like the barrel effect, you may not have a long board, but you must not have a short board.

　　所谓没有消息就是好消息，让一个点外卖的人肯去主动评价商家的动力往往不是这一餐吃得多么满意，而是这一餐吃得多糟糕。商家可能对此深有体会，想要得到用户的一个五星好评是要写小纸条、给优惠、送小菜等诸多手段去争取才能有的。相反，一招不慎，在某个小环节出了问题得到一个一星差评是很容易的，并且大部分差评都是图文搭配，声情并茂的有效点评。在外卖平台，差评让想要下单的用户望而却步，还会严重影响曝光量。比如我们的一个卖煎饼果子的外卖商家就因为连续两天收到差评，在没改变其他活动的情况下，本来是上升势头的曝光人数，骤然下降。我们有过测算，一个一天50单左右的店铺，一个差评大概会让店铺在未来的几天损失50-100元。所以这样去算还是挺可怕的。

　　The so-called 'no news' is good news, and the motivation for a person who orders takeout to actively evaluate the business is often not how satisfied they were with the meal, but how bad they ate. Merchants may have a deep understanding of this. To get a five-star review from users, they need to use various means such as writing small notes, giving discounts, and giving away small dishes to strive for it. On the contrary, it is easy to get a one star negative review for a minor issue with a careless move, and most of the negative reviews are effective comments that combine text, images, and emotions. On food delivery platforms, negative reviews deter users who want to place orders and can seriously affect exposure. For example, one of our food delivery vendors selling pancakes and fruits received negative reviews for two consecutive days. Without changing other activities, the exposure numbers, which were originally on the rise, suddenly decreased. We have calculated that for a store with around 50 orders per day, one negative review could result in a loss of 50-100 yuan in the coming days. So it's quite scary to calculate in this way.

　　由于包装不当产生的各种差评非常之多，包装问题占所有差评的比例可能远远超出了大家的想象。比如下图：

　　Due to improper packaging, there are numerous negative reviews, and the proportion of packaging issues in all negative reviews may far exceed people's imagination. For example, in the following figure:

　　反映在包装上的问题最普遍有以下四种：

　　There are four most common issues reflected in packaging:

　　1、包装太简陋（或者不符合店铺定位）

　　1. The packaging is too simple (or does not match the store's positioning)

　　2、打包盒尺寸不对，明明正常分量的食物却显得量小；

　　2. The size of the packaging box is incorrect, and even though it is a normal amount of food, the quantity appears small;

　　3、包装不当导致漏汤，烫伤用户；

　　3. Improper packaging leads to soup leakage and burns to users;

　　4、面汤没有分离，导致面胀、严重影响口感；

　　4. The noodle soup did not separate, causing the noodles to swell and seriously affecting the taste;

　　1、包装简陋

　　1. Poor packaging

　　意思不是说让商家用多好的包装，还是要选择性价比的。

　　The meaning is not to ask merchants to use high-quality packaging, but to choose cost-effective options.

　　下面这种黑色餐盒其实也就比透明的餐盒贵1-2毛，但是给人的感觉完全不一样，黑色盒装菜显多，而且给人更有保温的感觉。推荐小炒类用黑色的盒子。

　　The black lunch box below is actually only 1-2 cents more expensive than the transparent one, but it gives a completely different feeling. The black box contains more dishes and provides a more insulated feeling. Recommend using a black box for stir fry dishes.

　　筷子这些小件其实都挺便宜的，每单贵1-2毛但是不会让你在这个上面吃差评。相比一个差评50-100元损失来说的话，这个成本还是远远低于差评成本的。

　　Chopsticks and other small items are actually quite cheap, costing 1-2 cents per order, but they won't leave you with negative reviews. Compared to a negative review with a loss of 50-100 yuan, this cost is still much lower than the negative review cost.

　　2、选择合适的尺寸

　　2. Choose the appropriate size

　　一般来说小炒正常分量为500尘濒左右，但是我们用500尘濒的盒子装出来就比较满，其实不适合打包也不好看。正常来讲我们推荐用650尘濒的盒子，这样看起来会有一些空间，但又不至于显得分量小。

　　Generally speaking, the normal serving size for stir fry is around 500ml, but when we pack it in a 500ml box, it is quite full and not suitable for packaging or looking good. Normally, we recommend using a 650ml box, which will give some space but not appear small in weight.

　　正常分量的菜用500尘濒显得比较挤，用650尘濒就刚刚好。

　　A normal serving size of 500ml may appear cramped, but 650ml is just right.

　　像这个图中，商家明明给的分量和堂食一样，但是餐盒尺寸选择过大，最后装在盒子里一半都不到，消费者第一感觉就是量少，直接给了差评。商家再怎么解释，一星评分的影响已经客观存在了，很难挽回。商家要根据自己出品的菜量装在盒子里占80%的空间，剩20%空隙是比较理想的。

　　In this picture, the merchant clearly gave the same amount as the dine in food, but the size of the meal box was chosen too large, and in the end, less than half of it was packed in the box. Consumers' first impression was that the quantity was small, so they gave a negative review directly. No matter how the merchant explains it, the impact of one star ratings is already objectively present and difficult to reverse. Merchants should pack 80% of the space in the box according to the amount of food they produce, and the remaining 20% of the space is ideal.

　　3、包装不当导致漏汤，烫伤用户

　　3. Improper packaging leads to soup leakage and burns to users

　　用塑料袋装汤，在客人收到外卖后，把汤倒入碗中的过程中非常难控制。建议老板们可以自己模拟操作一下，不是因为塑料袋太软没控制好汤撒出来了，就是塑料袋太薄容易烫伤。一但出现这种意外，客户都会很恼火，一条差评是跑不了的，还很难安抚，得不偿失。

　　It is very difficult to control the process of pouring soup into a bowl after customers receive takeout in plastic bags. It is suggested that bosses can simulate the operation themselves, either because the plastic bag is too soft to control the soup spilling out, or because the plastic bag is too thin and easy to burn. Once such an accident occurs, customers will be very angry. A negative review cannot escape, and it is difficult to appease. It is not worth the loss.

　　商家可以选用这种带内胆单格的打包盒，因为汤基本只放半桶且隔离透气孔，发送漏汤的概率大大减少。每套盒子的成本也就增加3词5毛钱，这个价格波动区间绝大部分用户是可以接受的。选择的时候注意选择密封性较好的这种，图二这种一般适用于快餐类：

　　Merchants can choose this type of packaging box with a single compartment and inner liner, as the soup is usually only placed in half a barrel and the ventilation holes are isolated, greatly reducing the probability of leaking soup during delivery. The cost of each set of boxes will increase by 3-5 cents, which is a price fluctuation range that most users can accept. When choosing, pay attention to choosing the type with better sealing. Figure 2 is generally suitable for fast food:

　　在商家打包一些汤汁比较多的菜品时，时常会发生漏汤的现象，本来交的是一份菜的钱，活活撒成半份，吃饭的用户郁闷，给个一星差评。老板更郁闷，辛辛苦苦做好的产物，因为配送出了问题，差评还要自己承受。其实改进一下目前使用的打包盒，就可以大大降低漏汤的概率。

　　When merchants package dishes with a lot of soup, there is often a phenomenon of soup leakage. The money originally paid for one dish is scattered into half portions, which makes the customers feel frustrated and give a one star negative review. The boss is even more frustrated, as they have to bear the negative reviews of their hard-earned products due to delivery issues. Actually, improving the packaging box currently in use can greatly reduce the probability of soup leakage.

　　漏汤的原因有叁：

　　There are three reasons for soup leakage:

　　1、外卖盒盖边缘扣不紧。这个多是工作人员操作的原因，现在外卖盒一般边缘密封性都比较好。

　　1. The edge of the takeaway box cover cannot be fastened tightly. This is mostly due to the operation of the staff. Nowadays, takeaway boxes generally have good edge sealing.

　　2、外卖盒材质韧性不好。外卖员送餐的过程中，有时为了赶时间，外卖容易被磕碰，外卖盒材质太脆的话容易裂开，或者盖外卖盖子时容易碎裂，都造成外卖密封不严，漏汤撒汤招致差评。如果在用户评论中发现这种情况比较多，在选择外卖盒的时候一定要和客服确认打包盒材质的韧性好不好，容不容易破损。

　　2. The material of the takeaway box has poor toughness. During the delivery process by delivery drivers, sometimes in order to meet the deadline, the food is easily bumped, the material of the delivery box is too brittle, which can easily crack, or the lid of the delivery can easily shatter, resulting in poor sealing of the delivery and leakage of soup, leading to negative reviews. If you find this situation frequently in user reviews, be sure to confirm with customer service whether the material of the takeaway box has good toughness and is not easily damaged when choosing it.

　　3、透气孔漏汤。一般装热食的打包盒都有透气口，汤不宜放的太满，汤放的太满就容易溢汤，可以用保鲜膜包一下碗口再盖盖子，如下图这种：

　　3. Breathable holes leak soup. Generally, packaging boxes for hot food have breathable ports. Soup should not be filled too full, as it can easily overflow. You can wrap the bowl with plastic wrap and cover it with a lid, as shown in the following picture:

　　这样一般的状况都会保持包装完好，大大减少外卖汤溢出的情况。不过这种做法有一个缺点，就是比较费时，在订餐高峰时间容易拖慢出品速度。也可以考虑或这种透气孔带卡扣的打包盒，一个打包盒的成本会提高0.2元左右。

　　In this way, the packaging is generally kept intact, greatly reducing the risk of takeaway soup overflowing. However, this approach has a drawback, which is that it is time-consuming and can easily slow down the delivery speed during peak ordering hours. You can also consider using this type of packaging box with breathable holes and buckles, which will increase the cost of one packaging box by about 0.2 yuan.

　　4、面汤没有分离，导致面胀、严重影响口感。

　　4. The noodle soup did not separate, causing the noodles to swell and severely affecting the taste.

　　粉类和面类的商家尤其要注意！因为米粉和面有吸水性，如果跟堂食一样，把粉、面放在汤里一起打包，经过外卖员10词20分钟的配送，用户拿到手的基本就是一坨吸满了汤胀大的“拌粉”或“拌面”。很多堂食评价不错的餐厅，做了外卖，明明是一样的菜品，只是因为外卖打包不当，导致差评太多，严重影响销量。所以为了保证口感，现在大多数商家都知道要面汤分离的包装，但又想节约成本，索性就把面单独放在塑料袋里或者汤单独放在塑料袋里，结果会招致差评。

　　Powder and noodle businesses should pay special attention! Because Rice noodles and noodles are water absorbent, if they are the same as the soup, they will be packed together in the soup. After 10~20 minutes of delivery by the delivery clerk, the user will basically get a lump of "mixed flour" or "mixed noodles" filled with swollen soup. Many restaurants with good dine in reviews have made takeout, even though they serve the same dishes. However, due to improper packaging of the takeout, there are too many negative reviews, which seriously affects sales. So in order to ensure the taste, most businesses now know that they need separate packaging for noodles and soup, but they also want to save costs, so they simply put the noodles separately in plastic bags or the soup separately in plastic bags, which will result in negative reviews.

　　汤面分离是唯一的解决办法！

　　Separation of Noodles in soup is the only solution!

　　6、如何在有限的预算内，让外卖包装为产物加分？

　　6. How to make takeaway packaging add points to products within a limited budget?

　　最近小编店里一次沙拉，受到外卖后，懒得打字得我也手痒得很想拍照，笔翱朋友圈同时去给个5星好评。然后我翻看了一下这个外卖商家得评价，果然这家商铺得评价率很高，评分很高。还有用户收集了它家得便签纸，从数量上就可以看到绝对是复购超过10单的超级核心用户了！

　　Recently, I had a salad in my shop and after receiving takeout, I was too lazy to type and my hands were itching to take photos. I also posted it on my social media and gave it a 5-star review. Then I looked through the reviews of this food delivery merchant, and sure enough, this shop has a high review rate and a very high rating. Some users have collected their own sticky notes, and from the quantity, it can be seen that they are definitely super core users who have repurchased more than 10 orders!

　　这种“爱心留言”，并不需要商家绞尽脑汁手写，只要淘宝一搜一堆， 价格也不贵。这样的求好评也不容易引起用户的反感。

　　This kind of "love message" does not require merchants to rack their brains and write by hand, as long as they search a lot on Taobao, the price is not expensive. This kind of seeking positive feedback is not likely to cause user backlash.

　　其实，一个好的外卖包装，一定是功能性优先的。保证食物品质、便于装盒、便于运输，一切以实际出发。单个包装的成本虽小，但积少成多，如何平衡性价比和品牌形象等附加价值，就需要商家根据自己的匹配客户群来把握了。

　　Actually, a good takeaway packaging must prioritize functionality. Ensure food quality, easy packaging, and convenient transportation, all based on practicality. The cost of a single package is small, but it accumulates over time. How to balance cost-effectiveness and brand image and other added value requires businesses to grasp according to their matching customer base.

　　本文由&苍产蝉辫; 一次性外卖打包盒 友情奉献.更多有关的知识请点击&苍产蝉辫; /   真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is a friendly contribution from a disposable takeaway packaging box For more related knowledge, please click / Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.